I may sound a little old-fashioned when I say: ” I believe something has to be newsworthy to be posted on social media”. Media content, in general, has to be engaging and relevant, and not flood your target audience with a stream of obvious statements and generalisations.
Whilst it has become a central pillar of advertising in the retail sector and to the end consumer, as manufacturers and distributors we have to be careful in how we use the channels available. In my view, the main role of social media in the flooring industry is to show products and the features and benefits that have been crafted into their production and installation.
Part of the reason that we have launched this web site is to expand upon our message to those who are interested and have a desire to enquire further about how we operate, the products that we produce and the network of those that interface with the end user.
Look out for our posts on social media that call your attention to this web platform where the details are located. We work in an industry that is very visual and tactile, and we hope that this site and the connected links help you explore what we have to offer more fully.